WHAT ARE THE MAJOR DIFFERENCES BETWEEN MAGENTO 1 / 2.0 AND HOW WILL THEY AFFECT MY BUSINESS?
THE DETAILING EXPERIENCE IN THE FOREGROUND
The market interface is much less intimidating for more technophobic users. This includes more accessible customization, a simplified administrator interface, a guided product upload, customizable views, and faster 4x import / export capabilities. With these updates, you can adjust your backend to retrieve the information essential to your business strategy. In addition to facilitating the learning of new members of your team, these tools will help you to optimize the customer experience in general. In addition, Magento 2.0 fits on tablet and is generally much easier to use on a multitude of screens. In the long term, merchants who do not switch to Magento 2.0 will realize that some new plugins will no longer be compatible with older versions. This means that these users will no longer be able to benefit from the increased flexibility of Magento plugins!
UPDATE LOADING TIME
Another benefit of the update is the speed. The platform demonstrates a 50% faster loading time for many catalogs and payment pages, thanks to Apache’s Varnish for storing page content for optimized performance. Your customers will be satisfied and your conversion rates and rebounds improved. In addition, the payment steps have been reduced by 40%.
SAFETY: A PRIORITY
Like you, Magento is aware that security is a key issue in e-commerce. To mitigate the risks, version 2.0 comes with preconceived integrations for PayPal, Braintree and Authorize.net. WorldPay and Cybersource users can also be integrated.
FIDELITY AND SALES ON THE HORIZON
New features have been added to allow consumers to earn loyalty points, create gift registers and wish lists. You will also be able to launch private sales for some of your privileged consumers! Magento has also developed advanced segmentation tools that can be used to:
- Target your promotions and merchandising;
- Regulate related products;
- Create product sequences on your pages to optimize sales.
In addition, you will have the option of sending automated e-mails from abandoned baskets to your customers while offering alternatives to invoices, cards and gift wrapping.
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Our team is ready to accompany you on the adventure!